About Us
We have enjoyed family holidays and sharing our love of coastal living for more than 25 years. What began as a small idea has grown into something much bigger — a boutique that celebrates boho style, beachside ease, and everyday affordability.
Thank You For Your Support
A lot has changed since we first started trading out of our car boot at local markets. Back then, our unique, hand-picked and well-priced beachwear and gifts quickly became favourites with locals and holiday-makers alike.
In the early 2000s, demand grew, and we proudly opened pop-up summer stores in different locations. Over time, we even expanded onto social media, connecting with more people who loved our relaxed coastal style.
And as our Facebook and Instagram pages grew, we knew it was time to make our collections available to everyone — not just those who happened to find us in person.
That’s when The Bay Boutique online shop was born, delivering coastal-inspired fashion and homewares right across Australia.
Now, no matter where you are, you can shop our latest looks and bring a touch of boho style into your everyday life.
If you have any queries, please don’t hesitate to contact us or read our shipping and returns policies.
Shop Our Entire Range
Women
Our unique beach + boho dresses, tops, pants and casual wear will have you ready to relax and feel confident, no matter the season.
Men
Relax in style with our laid-back men’s range. Comfortable, versatile, and easy to wear, our collection has you covered for coastal days and beyond.
Gifts and Homewares
Bring a touch of coastal boho style into your home with our range of beautiful, affordable gifts and homewares.